Content strategy · Planning example
UGC planning
Make the most of the content already available.
My saved SUNPLUS calendar organized supplied creator videos and photography into a posting plan. It connected asset selection, captions, product focus, and scheduling.
Starting with what was available
My SUNPLUS content calendar began with reviewing the creator videos and photography already supplied. Before planning posts, I needed to understand what each file contained and how it could be used.
That review identified duplicate footage, single photographs saved as MOV files, and a corrupted file. It also separated a captioned creator routine from its uncaptioned master, helping me choose the version to schedule without treating both files as different posts.
Turning assets into a content plan
From there, I matched the material to a format. Playable videos became reel ideas, while product photographs were grouped into carousels or planned as static posts. Each calendar entry connected the creative with a caption, product focus, posting date, channel, and next step.
The planned Wednesday, Friday, and Sunday rhythm gave the month a consistent structure. Within that rhythm, the content moved between beach and pool routines, product application, reapplication, and after-sun care.
Finding another use for strong content
The September plan carried the supplied summer assets into stories about everyday SPF and recovery after time outdoors. The review also proposed shorter video edits and new cover choices, giving existing footage another purpose within the calendar.
This page shows the planning process rather than confirmed publishing results. The saved calendar marks the entries as scheduled; it doesn’t establish that every post went live or that a creator recruitment campaign was completed.
See the content calendar
August + September 2026