Recurring content themes

Giving the content a familiar rhythm

I wanted the SUNPLUS content plan to feel connected from one post to the next. Recurring themes gave me a way to organize ideas around the brand’s focus on healthy skin and sunny living, while still leaving room for different products, settings, and formats.

Summer with SUNPLUS and Outside with SUNPLUS brought the brand into beach days, travel, and everyday time outdoors. A farmers market GRWM, for example, offered a setting beyond the beach and a way to connect sun care with an ordinary day.

Making room for everyday rituals

Self-care, Sunday Reset, and morning content introduced a slower side of the brand. These themes centered on getting ready, winding down, and taking time for yourself. They helped place the products within routines people could recognize.

Product-focused formats, including application footage and ASMR unboxing, could fit into those larger themes. That gave each idea a place in the content plan and helped balance lifestyle storytelling with a closer look at the products.

Keeping the voice consistent

The direction was warm, calm, and conversational, with natural light, neutral colors, and lived-in routines. I used that approach to guide both the visual ideas and the copy so the content could feel consistent across different series.

These themes show my planning approach. Individual pieces can be identified as published work or concepts when they’re featured.