Self-directed brand + social content concept
Inspired by STIR.
Imagined as Juniper.
My favorite Colorado Springs coffee shop inspired Juniper, a fictional café and cocktail bar. A self-directed exploration of brand identity, copy, and social content.
01 / The inspiration
What keeps me coming back to STIR
Books, plants, warm lighting, and room to settle in. STIR feels just as right for an afternoon studying as it does for drinks with friends. I wanted to bring that everyday comfort into a new brand.
02 / The interpretation
Turning that feeling into Juniper
Juniper is a neighborhood spot for students, young professionals, and anyone looking for a regular place to read, take a break, or meet a friend.
“Your usual, from first cup to last call” connects its coffee and cocktail offerings. The content follows those small rituals from a quiet morning cup to an evening catching up.
A linocut wordmark, green sprig, and blue berries give the identity a warm, handmade feel. The voice is conversational and lightly playful: “Same seat, different drink.” “Your afternoon plans can be very small.”
03 / The concept work
Your usual, from first cup to last call.
Original carousel copy and layouts, alongside a reference Reel for the video direction.
01 / Carousel concept
junipercoffeeandcocktailsOriginal concept · Carousel
Your usual seat
is waiting.
Coffee first. Stay a little longer.
A quiet minute.
A good coffee.
Some plans are better kept small.
Follow the smell
of fresh coffee.
We’ll meet you at the counter.
Same friends.
One more round.
Your evening plans, sorted.
A little wild.
A little familiar.
Meet the sprig behind the name.
Take the long way.
Then come warm up.
A walk outside. A seat inside.
Click the arrows to explore all six posts.
junipercoffeeandcocktails
Same seat, different drink.
A six-slide introduction to Juniper’s space, drinks, and botanical identity.
02 / Sample video
View original Reel on InstagramVideo direction
A reference for the mood and pacing of Juniper’s video content.
Independent concept inspired by STIR; no affiliation. Juniper is fictional. Identity, copy, and layouts by Megan Hutchinson. Photography and embedded Reels are references; photo overlays were retouched.