Self-directed music + tour campaign concept
Inspired by Aberdeen Is Dead.
Imagined as Deadpan.
A fictional hardcore band and tour campaign built around abrasive sound, dry humor, and deliberate disruption.
01 / The inspiration
Aberdeen Is Dead
Aberdeen Is Dead’s raw alternative energy and DIY visuals inspired Deadpan’s grungy, confrontational direction.
02 / The interpretation
Building Deadpan
A fictional hardcore band with abrasive sound and a dry, absurd sense of humor. Dada-inspired wordplay and cut-and-paste graphics give the project its disruptive personality.
Distressed pink lettering, charcoal, faded mint, and black-and-white photography carry that attitude across the campaign.
03 / The concept work
DO NOT REMAIN NORMAL.
Tour announcement carousel and proposed video direction.
01 / Tour announcement carousel
deadpan· Concept
Slide 1 of 3
02 / Proposed video mockup
Arm’s Length · Original ReelVideo direction
Arm’s Length’s Reel is a reference for Deadpan’s proposed live video.
Proposed flyer direction
Deadpan flyer mockup.
Distressed lettering, stark contrast, and illustrated details set the direction for Deadpan’s show promotion.
Supplied gig flyer used as a visual reference for the concept.
Independent concept; no affiliation with Aberdeen Is Dead or Arm’s Length. Supplied photos, flyer, and embedded posts are references. Deadpan graphic adapted from the supplied flyer.